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I lurk on a few forums, and I ran across more than one post stating that after a recent tweak, the exact match returns for certain keywords on the Google keyword tool had dropped off by as much as 50%.
Just think about this: You had bought a domain and ran a PPC campaign based on the exact match phrase for your keyword. You had thought that there were at least 5,000 searches for your keyword with long competition and you had really been hammering hard at this keyword for weeks. You finally get your site in the top five results for the keyword, only to be frustrated that you aren’t getting the traffic you envisioned. You check the search results again, only to find that there are now less than 1000 searches for that keyword.
Man, that would be worse than a kid finding out there really is no Santa Claus.
I’d be some pissed off. Imagine the huge amounts of money corporations invest in PPC, and now they are learning that the phrases they have been targeting have much less volume than they thought. Lawsuits anyone? Makes me glad that I stay away from PPC!
Fortunately, as an autoblogger, I am exempt from much of the fallout of this discovery. As an autoblogger, I rely far more on sheer volume of keywords (not volume of searches) to bring me the results I am looking for.
Basically, as an autoblogger, I work in reverse to traditional bloggers. After pumping out hundreds of posts with my awesome autoblogging tool that I am beta testing, I wait and see which ones are getting Google love by checking for top URLs in Awstats. When I see the cream rising to the top, I then start ramping up a campaign to bring traffic by using SEO methods such as article submission, blog commenting, book marking and creating forum profiles. Unlike traditional methods, I’m not writing post after post and book marking like crazy before I even know if there is any real interest in a certain keyword phrase.
I don’t know about you, but I really don’t like wasting my time chasing after something that was never there in the first place. And with autoblogging, I don’t have to.
Of course, there are additional twists to my method that even further laser-hone how I move forward with a campaign utilizing these winning keywords.
I’m not going to give away the farm here on how I do this, but I learned all my advanced SEO and autoblogging methods at My Affiliate Apprentice. If you are curious whether or not autoblogging could work for you, check it out if you are getting nowhere with traditional affiliate marketing methods.[TEMPLATE]Wordpress Magic Horizontal Banner[/TEMPLATE]